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♥My Mission©

Why I review?

RJ’s Views


RJ’s Views provides authors/publishers and most importantly readers with honest, objective, and insightful opinions. Each book is evaluated independently and only after it has been read to conclusion, are the specific characteristics analyzed and critiqued. As with any review, it is merely an opinion. In this case, it is my opinion. I do not utilize the star ranking system unless specifically requested by the publisher or author. Why? Because in my humble opinion, as a result of all the 5-star reviews, the weight of the system has been voided. While, I have read many wonderful titles, that are very close to an absolute perfect rating, they aren’t perfect. Does that mean that I can state a specific flaw that if corrected would change the rating from a 4.9 to a 5.0? No, it simply means that in my eyes giving a rating of 5.0 means there is no room for improvement whatsoever. Of course, Twain, Poe, Emerson, and the like would most definitely be awarded the coveted 5 stars. My question is, would that have been the case in their day? Probably not. Because it is only after a book has stood the test of time that it is deemed a ‘classic – a true work of art.

So, there you have it. My opinion. Which is subjective and easily argued. I have listened to several very convincing arguments for the rating systems and the use of the 5 stars. However, if all the books rate 5 stars, where does that leave a reader when standing in the store trying to decide between two books, in the same genre, with basically the same plot, etc.? Confused and unsure even after reading the reviews.

I hope that you find my reviews entertaining, interesting, and informative.  Although it is never my intention to harm an author or a title, I am obligated by a personal sense of integrity to state my opinions honestly and without reservation. Just because a title doesn’t appeal to me, doesn’t mean there isn’t a market for it.  Books are, by far, the most difficult product I review - reading is personal, we're invested emotionally and fans can be very protective of favorite authors.

Movies, music, art and books come in all shapes and sizes, much like the people that enjoy them! What was action packed to me, may, in fact, be boring to someone else and vice versa. It is, for this reason, it is so important to have a wide variety of creative talents available to the public. Thus making it possible for everyone to enjoy a book. Which is, what motivated me to begin this journey. . . . to share my love of books!

*It is important to note my opinions/reviews are not purchased. Those seeking a cookie cutter or canned opinion do not submit their books for review to RJ’s Views.  I cannot and do not guarantee a good review. There are no such guarantees, written, communicated or implied.

Share It Straight!


Mission Statement Copyright ©


By displaying the Blog with Integrity badge or signing the pledge, I assert that the trust of my readers and the blogging community is important to me.
  • I treat others respectfully, attacking ideas and not people. I also welcome respectful disagreement with my own ideas.
  • I believe in intellectual property rights, providing links, citing sources, and crediting inspiration where appropriate.
  • I disclose my material relationships, policies and business practices. My readers will know the difference between editorial, advertorial, and advertising, should I choose to have it. If I do sponsored or paid posts, they are clearly marked.
  • When collaborating with marketers and PR professionals, I handle myself professionally and abide by basic journalistic standards.
  • I always present my honest opinions to the best of my ability.
  • I own my words. Even if I occasionally have to eat them.

Interested in having "RJ's Views" prepare a review for your book?? Or just wanna send me an email? Click HERE.

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Cab's Lantern Blog said...

Two thumbs up for your Mission Statement - beautifully stated.

Anonymous said...

Well said. I agree with you.
Thank You.
Karen, MD

Misty W. Chicago IL said...

I love your site. I love your reviews.
I have been reading your stuff and
chattering about books here for years.
Don't let big blogs push you
out. You have a memorable name. I
know it is recognized by some
important people in the publishing